In-clinic aesthetic treatments are expected to rocket by almost 25 per centīlair says she’s most excited by the research and development in tech enabling therapists to make detailed assessments of skin conditions and provide instant solutions like never before. “Those businesses that can successfully capitalise on these opportunities are set for a booming period ahead, against a backdrop of greater public support and a newfound appreciation for the work we do." “We're seeing rising demand, particularly in wellbeing and skincare treatments, an increase in beauty start-ups and unprecedented innovation,” Blair says. “Almost half of beauty businesses say they have recently been forced to cut other business costs, including wages or reducing opening hours, to afford sky-high utility bills,” she adds.īut Blair confirms that despite these limitations – which the ‘not for profit’ BABTAC is continuing to fight against – the sector is successfully adapting and evolving in myriad ways. And it’s hardly plain sailing: now, of course, there’s the cost-of-living crisis to contend with, too. “Having suffered ravaging economic effects and limited government support during the pandemic, the beauty sector is only just getting back on its feet,” explains Lesley Blair MBE, CEO and chair of BABTAC (British Association of Beauty Therapy & Cosmetology). There’s no doubt that the personal care sector was one of the hardest hit during the Covid-19 pandemic, with loss of earnings, redundancies and increased competition from DIY treatments all having long-term effects on the beauty industry.
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